Roundtable: Branding – The Mark of a Strong Nonprofit
Branding and marketing are not synonymous. Great marketing – in both for-profit and nonprofit organizations – starts with…
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Case Study: Outreach Project — Branding & Marketing
The Challenge Outreach Project, which has been providing drug and alcohol services in the New York metropolitan area…
Case Study: Jazzmobile — Marketing
The Challenge Founded in 1964, Jazzmobile seeks to keep alive and strengthen the heritage of Afro-Latin jazz, a…