As you contemplate the best direction for your new marketing strategy, it’s best to ask yourself, “What audience am I trying to reach?”

          If your nonprofit organization is looking to target Gen Z, try focusing on social media outlets like Instagram and TikTok. This generation was raised in the digital age and obtains all its information over mobile devices.

If it’s Millennials you’re looking to reach, try utilizing video-styled platforms. This generation is receptive to marketing from experienced peers, so by advertising on platforms like YouTube, Hulu, or other streaming channels, you’re more likely to capture their attention.

Gen X. Gen X are professionally dedicated email. This generation checks their inbox more than any other generation. If you email your newest newsletter or reminders for your special donor events, this generation will likely see it.

Baby Boomers have become pretty tech-savvy. This generation has adopted smartphones and loves checking Facebook and Instagram to keep up with friends and family. By utilizing these platforms, you’re likely see an increased viewing from them.

By adjusting your advertising your strategy, you are optimizing your potential for marketing and fundraising. Want to learn how the National Executive Service Corps can help your nonprofit target your marketing? Contact NESC president, Barbara Linder: blinder@nesc.org.